Services

Whether the assignment is a single property description or a long-term content partnership, the standard is the same: clear, specific writing that holds the reader's attention.

Press Releases

This service includes writing the release, building a targeted list of local and regional media contacts and pitching each one individually. I send every pitch myself, with a note written for that editor or reporter, since a release sent in bulk is easy to ignore. Coverage is decided by the newsroom, so placement cannot be promised. A report at the end lists every outlet contacted and any coverage that resulted.

Ghostwriting

Ghostwriting covers bylined articles, LinkedIn posts and executive thought leadership, along with legal content for law firms. Each piece starts with an interview, because the ideas and expertise have to come from the person whose name appears on the work. I supply the structure, research and wording, then revise until the named author approves the final draft. Without a real conversation behind it, a ghostwritten piece reads as generic, which is why the interview comes first.

Sponsored content includes branded articles for businesses, as well as press kits for charities, nonprofits and events. I interview the people involved, research the subject and write the piece to read as a story and not as an advertisement. Every article is clearly labeled as sponsored. The label does not weaken a piece that gives readers something useful, which means real sources, specific details and a clear account of what the organization does.

Video Scripts

I write scripts for YouTube-style community and lifestyle videos, the kind that introduce a neighborhood, a town or a way of living to viewers who may never have visited. Each script is written to be spoken, with short sentences, natural pauses and notes on what should appear on screen. A script that reads well on the page can sound stiff out loud, so I read every draft aloud before sending it. A number of completed scripts are available as samples.

Conference to Content

This service includes in-person attendance at your conference, where I create a recording, take notes and develop articles from the perspective of the speaker. Transcripts can have significant errors resulting from acronyms, regional accents and the context of the event. Being there helps to ensure the accuracy of the content, which I refine by adding transitions, links, research and organization if necessary.

Business Profiles

A business profile is an article about a company or its founder, built from an interview and research. I look for the details that set the subject apart, such as how the business started, what it does differently and where it is headed. The finished piece can be used on a website, in a media kit or in a pitch to an editor. A profile is only as good as the interview, so I ask for at least one unhurried conversation with the subject.

Property Descriptions

Property descriptions are written from the listing details, photographs, floor plans and a conversation with the agent whenever possible. I focus on architecture, materials, light and setting, and I leave out the stock phrases that make one listing sound like every other. The tone is aspirational without becoming a sales pitch. Length is often limited by the MLS or a brochure layout, so I can provide a full version along with a shorter one that fits the character count.

Architectural Narratives

An architectural narrative is the long-form story of a landmark property, covering its design, the architect and builders, the site and the history of the home. I draw on interviews, plans, public records and any archives the owner or agent can share. The finished piece can support a press pitch, a brochure, a website or a listing presentation. Details that cannot be verified, such as an uncertain attribution to a well-known architect, are either confirmed or omitted.

Selected Experience

Much of my work is published without my name attached. Since 2008, I have handled public relations and copywriting as a contractor and content strategist for Berkshire Hathaway HomeServices California Properties, a brokerage with thousands of agents across Southern California. The pitch summaries and editorial frameworks I write there have informed features in Robb Report and Mansion Global. Those articles carry the bylines of the publications' own writers, who work from the research, narrative angle and market context I supply. It is a different skill from byline writing, and one closer to producing.

My ghostwriting also includes nearly a decade of sponsored content written for a wide range of businesses for the Wilmington Business Journal, along with ongoing legal content for Ward and Smith, P.A., one of North Carolina's leading regional law firms.